Who the heck is buying all those overpriced luxury cars for Christmas presents? Someone must be, because the ads are everywhere. You can’t watch fifteen minutes of TV without seeing a Mercedes, Infiniti, or Audi with a big bow on top.
Who would guess – what with all the complaining about taxes, unemployment, and high prices – there would be so much disposable income around (especially at this time of year) that husbands and wives could afford to buy each other matching Acura SUVs?
I haven’t seen any ads for giving a Hyundai or a Prius. Why not a small pickup? Maybe I’m watching the wrong shows. Those are probably advertised on “Duck Dynasty”, whatever that is.
Hey, I used to get and give cars for Christmas, but those were of the Matchbox, Revell, or Corgi variety. Not enough to make someone weep upon seeing one in the driveway, a common occurrence in those annoying ads.
There are only two possible solutions to this riddle.
- No one is really buying cars for Christmas. The car companies are simply throwing money away on goofy ads in order to build holiday spirit with no hope of making gobs of money in return. Yeah, like that’s gonna happen.
- There’s a lot of money out there for this kind of conspicuous over-consumption.
I’m guessing #2 is the answer. But I’m also guessing that money is spread over a very small percentage of the American public. The top 1% of the super-rich have more than 35% of the total wealth in this country, while 90% of the population shares one third of the money out there. That’s right: The top 1% have more than the “bottom” 90%.
While the lower class fights amongst themselves over imitation electronic gadgets at Walmart on Thanksgiving Day, the elite hobnob together in spacious Lexus showrooms, deciding whether to get the heated leather seats or heated steering wheel… or both.
Draw your own conclusions, but I’d say Ebenezer Scrooge is laughing all the way to the BMW dealer.